Celebrating Your Pride
Check Out Our New Pride Collection!
- Stay true, stay you!
- Our new Pride Collection celebrates you and love.
- For every item purchased from the collection, 10% of sales will be donated to @free.equal campaign.
H&M Pride items shown may vary from in-store. See store for details.
The H&M group includes nine unique brands, united by common passions: to make great design accessible to everybody and to lead the way towards a more inclusive and sustainable world.
The H&M group includes nine clearly defined brands — H&M, COS, Monki, Weekday, & Other Stories, Cheap Monday, H&M Home, ARKET and Afound. Together our brands offer customers a wealth of styles and trends within fashion, beauty, accessories and homewares as well as modern, healthy food. Each brand works with constant improvements of their ranges to always be relevant, while the H&M group’s investments in the supply chain, tech, advanced analytics and AI will also benefit customers of all the brands in the group.
AN INSPIRING CUSTOMER EXPERIENCE
We are creating a convenient and inspiring experience for our customers. Our brands engage with customers in stores and online as well as in social media and other creative places. Shopping should be easy and relevant regardless of where, when and how customers choose to shop. Therefore, we are integrating our physical stores with our digital channels. We are also working with the store experience, as well as developing the presentation and functionalities online while personalising our sites and apps.
CUSTOMERS AROUND THE WORLD
What started in 1947 with one single store for women’s clothing, Hennes in Västerås, Sweden, is now a global fashion and design group. We have stores for customers locally in 71 markets and strong digital presence through nine clearly defined brands. We are opening new stores where there is good potential while we continuously develop and optimise the store portfolio. The digital expansion continues with existing brands to new markets as well as with external partners and social platforms.
OUR SHARED VALUES
The H&M group joins together more than 171,000 colleagues from across the world. Together, we share a values-driven way of working centred around the customer. We work in teams where innovation and creativity are promoted by the diversity within our company. Our way of working is rooted in the H&M group shared values, which build on a fundamental respect for the individual and the belief in everyone’s ability to use their own initiative. Together our values create an open, dynamic and inclusive company culture, where anything is possible.
A SUSTAINABLE FUTURE